3 Reasons Why Loyalty Is More Important Than Ever

3 Reasons Why Loyalty Is More Important Than Ever

[unable to retrieve full-text content] Loyalty isn’t about points or miles or discounts. It means more than collecting an email address in exchange for a discount. Today, loyalty is about the journey and the relationships that brands create with their customers....
The First 3 Years of Self-Financing Your Business

The First 3 Years of Self-Financing Your Business

Shutterstock photo By Judy McNary, CFP When running a business, the first three years set you up for future success. Therefore, if you are self-financing, or bootstrapping, it’s important to prepare yourself for financial success during these first three years....
How The 80/20 Rule Applies to Premium Loyalty

How The 80/20 Rule Applies to Premium Loyalty

Shutterstock photo We all know about the 80/20 rule—80 percent of a brand’s sales come from 20 percent of its customers. These 20 percent are a brand’s best and most valuable customers, and they are the ones who will appreciate a better experience than the other 80...