How The 80/20 Rule Applies to Premium Loyalty

Shutterstock photo We all know about the 80/20 rule—80 percent of a brand’s sales come from 20 percent of its customers.These 20 percent are a brand’s best and most valuable customers, and they are the ones who will appreciate a better experience than the other 80...

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5 Business Lessons From Amazon Prime Day

[unable to retrieve full-text content]Amazon’s annual Prime Day took the world by storm on July 16th, and as always it offered a mix of excitement, frustration, and seven figures in sales. But one thing is certain: there is a lot we can learn from Amazon’s Prime Day...

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What is your small business exit strategy?

[unable to retrieve full-text content]In the United States, it’s very easy to start a small business. Maybe too easy. If you remember those early startup days, then you’ll also remember that very soon the easy part ended. Indeed, from the moment you transitioned from...

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